Consumers Don’t Get IoT

The value of the “Internet of Things” is mostly lost on consumers. Here’s how companies selling IoT and wearables can win them over.

 
Everyday folks don’t see what all the fuss is about the Internet of Things. In fact, more than four out of five have never even heard of it, a recent survey finds.

 

Such perception is important because the IoT market will need consumer buy-in to make its way into our homes and cars and onto our bodies in a significant way. At the moment, consumers aren’t buying IoT — but that will change over the next few years.

Read More: Survey: Consumers Don’t Get IoT, But They Will – InformationWeek.