Amazon Buying Roomba for Data-Gathering Abilities?

Amazon Buying Roomba for Data-Gathering Abilities?

Amazon has agreed to acquire autonomous vacuum cleaner manufacturer iRobot in a move industry observers say will add household mapping capabilities to Amazon’s already significant data-gathering arsenal. While Amazon gains shopping data from its core market platform, entertainment insights from its streaming services, and endless data points from its voice-activated Alexa assistant, the iRobot purchase means the company could soon understand how its users’ homes are laid out.

 

Amazon Buying Roomba for Data-Gathering Abilities?

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