This year, “He Gets Us” spent an estimated $17.5 million on a pair of Super Bowl ads as part of their billion-dollar ad campaign. One commercial showed a series of images of people in various circumstances in answer to the question, “who is my neighbor,” alluding to Jesus’s command to “love thy neighbor” in Matthew 22:39. The second commercial depicts Christians washing the feet of various individuals who many might consider to be the Christians’ ideological opponents. The minute-long ad ends with a line of text that reads, “Jesus didn’t teach hate. He washed feet,” referencing John 13:1-17 in which Jesus washes the feet of his disciples.