Starbucks brews controversy with its #RaceTogether campaign

On Monday, the company published a letter from CEO Howard Schultz explaining the new campaign and made public a video that had been shared internally with the coffee conglomerates’ 200,000 plus employees. In the clip, Schultz urges baristas to further discussions on racial tension across the country by writing #RaceTogether on cups and allowing curious customers to engage in conversations surrounding the hot button issue.


Many people, including twitter users, immediately took issue with the campaign –calling the chain hypocritical for only including hands and faces that appeared to be white in promotional photographs. Some decried the billionaire Schultz for his misguided efforts as a “1%-er” while others said a serious conversation about race doesn’t happen while grabbing a coffee before rushing to work.


Read More: Starbucks brews controversy with its #RaceTogether campaign | Fox News