People Are Willing to Give Away Their Personal Data

In a highly unscientific but delicious experiment last weekend, 380 New Yorkers gave up sensitive personal information — from fingerprints to partial Social Security numbers — for a cookie.

 

“It is crazy what people were willing to give me,” said artist Risa Puno, who conducted the experiment, which she called “Please Enable Cookies,” at a Brooklyn arts festival.

Read More: People Are Willing to Give Away Their Personal Data for a Cinnamon Cookie.