“There’s No Turning Back!” Swedish TV Ad Says Swedes Must Accept Multiculturalism

Swedes need to give up their identity and they must integrate with migrants because “being Swedish needs to be about more than skin color and place of birth.”

 

In this new TV advert from Swedish charity organization “IM,” Swedes are called on to create “Det Nya Landet,” or “The New Country,” which appears to just be Africa with some Muslims and one Asian dude.

 

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