A view of a Target store in Lindsay, Ontario January 15, 2015. Target Corp will abandon its ill-fated expansion into Canada less than two years after launch, the U.S. discount retailer said on Thursday, in a surprise retreat that will put more than 17,000 employees out of work and cost it billions. The company is shutting all of its 133 Canadian stores and said it expects to report about .4 billion in pre-tax losses for its fourth quarter, which finishes at the end of January. Losses are mostly due to the writedown of the Canadian investment, along with exit costs and operating losses.
The massive Target boycott by over a million consumers over its decision to allow customers and employees to use the bathroom of their chosen identity rather than biological sex has reportedly reached a “boiling point,” with customers deciding to bring their business elsewhere.
The Business Insider reported on data supplied by YouGov BrandIndex, measuring consumer perceptions of major brands, and revealed that while 42 percent of consumers considered shopping from Target before the boycott, that number has now fallen to 36 percent.