If the founders of a new face recognition app get their way, anonymity in public could soon be a thing of the past. FindFace, launched two months ago and currently taking Russia by storm, allows users to photograph people in a crowd and work out their identities, with 70% reliability.
It works by comparing photographs to profile pictures on Vkontakte, a social network popular in Russia and the former Soviet Union, with more than 200 million accounts. In future, the designers imagine a world where people walking past you on the street could find your social network profile by sneaking a photograph of you, and shops, advertisers and the police could pick your face out of crowds and track you down via social networks.
In the short time since the launch, Findface has amassed 500,000 users and processed nearly 3m searches, according to its founders, 26-year-old Artem Kukharenko, and 29-year-old Alexander Kabakov.
Kukharenko is a lanky, quietly spoken computer nerd who has come up with the algorithm that makes FindFace such an impressive piece of technology, while Kabakov is the garrulous money and marketing man, who does all of the talking when the pair meet the Guardian.